How Beth Heyer Is Changing the Way Families Find Trusted Childcare

When childcare falls apart, everything falls apart with it, work, stress, and the whole rhythm of family life. In this episode of The Growth Lab, Luba sits down with Beth Heyer, founder of Babysitting Connection and mentor to women building service-based businesses across the country. Beth shares how a frustrating search for trustworthy sitters turned into a vetted, membership-based network now serving families in five cities, and why she's so passionate about ending the "mommy martyrdom" that tells parents asking for help is a weakness. Together they get into what makes childcare reliable rather than just available, how to protect both the families and the caregivers in any care system, and what families consistently misunderstand about the real value of trusted support. For any parent trying to build something meaningful while raising a family, this conversation reframes childcare as what it really is, the infrastructure that lets everything else hold together.Check out Babysitting Connection: https://babysittingconnection.comFollow Beth on Instagram: https://www.instagram.com/thebethheyer/Connect with Luba on Instagram: https://www.instagram.com/lubapatlakh/Pre-order Bobo Wears a Bowtie: bobowearsabowtie.comLuba's website: lubapatlakh.comThe Confident IEP Parent ebook: theconfidentiepparent.com00:00 Welcome to The Growth Lab 02:07 How a frustrating sitter search became a business 05:10 Ending the mommy martyrdom, why asking for help isn't weakness 06:02 Turning childcare into a business and pivoting through COVID 08:00 The biggest challenges families face finding reliable care 11:37 What families misunderstand about good childcare 13:07 How Babysitting Connection actually works, membership and vetting 16:15 Protecting both the families and the caregivers 21:23 Starting a service business without shrinking yourself 28:23 Where Beth sees the future of childcare heading