EPISODE · Apr 2, 2026 · 31 MIN
How Beth Trejo Built a Nationally Recognized Social Media Agency on Relationships
from The Authority X-Factor Podcast · host Kelly Schuknecht | Two Mile High Marketing
In this episode of The Authority X-Factor Podcast, host Kelly Schuknecht sits down with Beth Trejo, CEO of Chatterkick, keynote speaker, podcaster, and multi-year honoree on the Top 50 CEOs for Women list to explore how she built a nationally recognized, fully remote social media agency by staying relentlessly human in an increasingly digital world. Beth's story is one of accidental entrepreneurship, courageous hiring, and building a company culture that was designed from day one to eliminate the barriers she herself faced, including launching a business while pregnant with a complicated pregnancy and navigating a male-dominated agency space where she was often the only woman in the room. In this episode, you'll discover: • Beth's Authority X-Factor • How three years at a Chamber of Commerce became the unexpected foundation for Chatterkick, and why asking "how can I help?" is the most powerful business development tool available • The truth about hiring your first employee • Why Beth intentionally capped her team at around 20 people and built a fully remote culture that spans the country and beyond • The "go three times deeper" content strategy Beth teaches for building genuine thought leadership on social media • Her philosophy on speaking: "You're either free or extremely expensive", and what that really means for building authority • What Beth would tell her day-one self: slow down, look around, and enjoy the ride Resources: • Chatterkick Website: https://chatterkick.com • Chatterkick Facebook: https://www.facebook.com/Chatterkick • Chatterkick Instagram: https://www.instagram.com/chatterkick/ • Chatterkick TikTok: https://www.tiktok.com/@chatterkick • Chatterkick YouTube: @chatterkick8780 • Chatterkick X: https://x.com/Chatterkick • Get the Unlocking Your Authority X-Factor Book on Amazon: https://a.co/d/0briTsEq • Connect with Beth Trejo on LinkedIn: https://linkedin.com/in/bethtrejo • Email Beth: [email protected] Connect with Kelly Schuknecht: • LinkedIn: https://www.linkedin.com/in/kellyschuknecht • Buy the Unlocking Your Authority X-Factor on Amazon: https://a.co/d/0el8IVIm • Website: https://twomilehighmarketing.com | https://kellyschuknecht.com Subscribe to The Authority X-Factor Podcast on your favorite platform and leave a review if this episode added value to you!
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What this episode covers
In Episode 2 of The Authority X-Factor Podcast, Kelly Schuknecht sits down with Beth Trejo, CEO of Chatterkick — a fully remote social media agency of about 20 people serving clients across the country — to unpack the story behind one of the most human-centered agencies in a space that too often chases vanity metrics over real relationships. Beth didn’t come from the agency world. She came from PR and a Chamber of Commerce, where she spent three years asking business owners one simple question: ”How can I help?” The answers she collected became the blueprint for Chatterkick. She launched the business without planning to — a conversation with a friend led to a business idea, a leap of faith, and six or seven clients within the first month. What makes Beth’s story particularly compelling is what she built around her business, not just within it. Starting a company while pregnant, navigating a complicated pregnancy, and showing up to industry conferences as often the only woman in a sea of male agency owners, Beth built Chatterkick with a deliberate cultural mission: eliminate the barriers she faced so that the people who come after her don’t have to fight as hard. This episode covers the real mechanics of thought leadership — from Beth’s ”go three times deeper” content strategy to her philosophy that speaking is either free or extremely expensive, and why both ends of that spectrum are valid. Beth and Kelly also get candid about the chaos of early hiring, the opportunity cost of staying in the weeds too long, and what it actually takes to transition from doing all the work to leading the people who do it. A practical, honest, and energizing conversation about building authority, building teams, and building a business on your own terms.
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How Beth Trejo Built a Nationally Recognized Social Media Agency on Relationships
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