How Better Half Is Breaking Social Molds

  We're thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom.  Their Chief Creative Officer and founder, Alyssa Bonanno, joins this episode of Social Pros to share their secrets.  Alyssa explains how her small-but-mighty team thrives, the benefits of intentional hiring and how she manages consistent social output for established brands.  Plus, she tells us how she built her team, dives into Better Half's own strategy and shares why, if you can, you should take big swings on social.  In This Episode:  0:00 – Introduction  3:43 – An introduction to Better Half  5:58 – Excelling for big clients in a boutique agency  8:38 – Sustaining community engagement with Netflix  11:56 – Matching Netflix's identity on social  14:24 – Operating in the niche vs mainstream  17:19 – Intentional hiring  21:58 – Alyssa's team structure decisions  27:40 – How Better Half showcase their culture  30:45 – Better Half's use of Substack  32:15 – Where to find Alyssa and Better Half   35:20 – Alyssa answers the Final Two  40:16 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Alyssa's website  Follow Alyssa on LinkedIn  Follow Alyssa on Instagram  Better Half website  Follow Better Half on LinkedIn  Follow Better Half on Instagram    Visit SocialPros.com for more insights from your favorite social media marketers.