How betting became synonymous with blokeyness

The federal government's long-awaited gambling ad reforms are on the way. While there's pushback from all sides already, the legislation broadly aims to minimise children's exposure to gambling advertising through sport. Sports betting is now the fastest-growing form of gambling in the country. Around 1 in 10 Australian men have placed a bet on a race or a game. Experts say that's no coincidence. So how did gambling get so tied up with our love of sport, and our ideas about masculinity? And is there any way to untangle it?