How Beyond Yoga Scaled from Bootstrapping to a $400M Acquisition

from Ecommerce on Tap by Sourcify and Izba Consulting · host Ecommerce on Tap by Sourcify and Izba Consulting

On this episode of Ecommerce On Tap, we unpacked the inspiring story behind Beyond Yoga—a DTC athleisure brand that bootstrapped their way from humble beginnings to a massive $400 million acquisition by Levi’s. We broke down how founders Michelle and Jodi championed body positivity, inclusive sizing, and buttery-soft fabrics, all while manufacturing locally in L.A. Their secret? Resisting industry norms, building real community, and letting their product fanbase fuel organic growth.

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This episode is 43 minutes long.

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This episode was published on June 10, 2025.

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