How BI Unlocks Extra Tools in the Marketing, Strategy, & Design Toolkits (Episode 47)

from Calling DIBS · host Kirstin Appelt

Melinda Deines, Director of Marketing & Communications at SLD. By completing UBC's Advanced Professional Certificate in Behavioural Insights, Melinda Deines has been able to apply BI to her work in brand strategy, marketing, and design. She shares how the intention-action gap was an aha moment in her BI journey and how she uses BI to tackle everything from reducing sludge to smoothing organizational transformation to helping companies achieve their sustainability goals.

Episode metadata supplied by the publisher feed · Published Oct 5, 2022

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How BI Unlocks Extra Tools in the Marketing, Strategy, & Design Toolkits (Episode 47)

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