How Big Brands and Small Businesses Can Leverage CTV | Lee Doyle

Lee Doyle, Chief Investment Officer at Empower Media  Lee Doyle discusses how the landscape of connected TV (CTV) is unfolding, revealing a paradigm shift in advertising accessibility and effectiveness. Doyle highlights the burgeoning supply of advertising-supported CTV, catalyzing opportunities for businesses of all sizes, especially SMBs, to engage with precise targeting and reduced costs. As CTV continues to integrate live sports and news, alongside innovations like shoppable solutions and cross-channel retargeting, advertisers are empowered to navigate this evolving terrain, driving impact and ROI through strategic media mix modeling and consumer-centric approaches.