How Big Food Engineered the Perfect Taste #186

This week, Harley and Big Lynch go deep on stomach share and the Bliss Point. Lynch breaks down how a Harvard psychophysicist fixing army rations discovered the curve that maps exactly what tastes best, and what happened when the packaged food business got hold of it: 3,904 taste tests to build one Dr Pepper, a spaghetti sauce study that found three kinds of Americans, and $6,500 quietly paid to Harvard researchers in 1965 to point the blame at fat instead. The boys get into the 1999 meeting where eleven food executives were told exactly what was coming and chose to do nothing, what the science actually proves about obesity versus what everyone assumes, and why GLP-1 drugs are the first thing in fifty years to take stomach share off the table. New episodes of Double Dusted Discussion every Monday.Tell us what you think at r/EpicMealTime, @EpicMealTime on Twitter, or [email protected] sure to subscribe and follow the podcast. New episodes every Monday! Learn more about your ad choices. Visit podcastchoices.com/adchoices