How Billie-Jo Aasen Built a World-Class Music Festival

What this episode covers

🌟 What does it really take to build a world-class music festival from scratch?On this episode of Stop, Look & Listen, 🎙️ host LeTroy Gardner sits down with Billie-Jo Aasen, CEO of The Festival Company and the visionary behind Mudfest, Canada’s largest motorsports and music festival. 🚜🎶Billie-Jo shares her journey from a tiny Canadian town to producing major festivals across North America, breaking down the risks, planning, and people-first culture behind her success. She also pulls back the curtain on the realities of festival management, lessons from industry missteps, and how Mudfest grew into a family-friendly, community-driven experience.Beyond the stage, Billie-Jo opens up about how motherhood reshaped her perspective and inspired her growing commitment to youth mental health advocacy, proving that real impact extends far beyond the festival grounds. 💙🧠Whether you’re an entrepreneur, creative, festival lover, or community builder, this episode is packed with inspiration, hard-earned lessons, and gems you don’t want to miss. 💎🎧 Tap in, subscribe, and share if you believe music, leadership, and live experiences can truly change lives.🎙️ Explore our full family of shows at 👉 www.pushplaypods.com🔗 Connect with Billie-Jo Aasen📘 Facebook: https://www.facebook.com/billiejobryce💼 LinkedIn: https://www.linkedin.com/in/billie-jo-aasen-59428931/📸 Instagram: https://www.instagram.com/billiejoaasen/🌐 Website: https://thefestivalcompany.com/Join LeTroy Gardner for this powerful conversation on Stop, Look & Listen—stream this episode and more now at www.pushplaypods.com.

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Frequently Asked Questions

How long is this episode of Stop, Look & Listen?

This episode is 1 hour and 9 minutes long.

When was this Stop, Look & Listen episode published?

This episode was published on February 16, 2026.

What is this episode about?

🌟 What does it really take to build a world-class music festival from scratch?On this episode of Stop, Look & Listen, 🎙️ host LeTroy Gardner sits down with Billie-Jo Aasen, CEO of The Festival Company and the visionary behind Mudfest, Canada’s...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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