How Birchbox CEO Katia Beauchamp Upended the Beauty Industry for Good

Knowing that “beauty is hard to sell on the internet,” this subscription box CEO still pursued a breakthrough company model that would eventually redefine beauty buying habits. But it was not a straight line from a business-school idea to a multi-million dollar annual revenue. Potential investors didn’t get it. Makeup purveyors didn’t see the vision. And customers had to be found. Katia tells Alicia the full riveting story.Follow Katia on Twitter @katiawwb and IG @katiawb; and Birchbox @birchbox. If you loved this episode, listen to Elle Huerta and Nina Vaca for more on entrepreneurship and tech.  Show your love and become a Latina to Latina Patreon supporter! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.