EPISODE · Jan 12, 2023 · 27 MIN
How Birdy Grey Upended Weddings With an Affordable $100 Dress
from Shopify Masters · host Shuang Esther Shan, Shopify
Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a wedding wear business to male investors in this episode of Shopify on Location in Los Angeles. For more on Birdy Grey and the show notes: https://www.shopify.com/blog/birdy-grey-affordable-pricing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Embed this episode
What this episode covers
In this episode of Shopify On Location recorded in Los Angeles, we chat with Grace Lee the founder of Birdy Grey. Grace shares with us how she disrupted the wedding wear industry by introducing the $99 bridesmaid dress to the direct to consumer market.
NOW PLAYING
How Birdy Grey Upended Weddings With an Affordable $100 Dress
No transcript for this episode yet
Similar Episodes
Jan 27, 2024 ·12m
Jan 19, 2024 ·9m
Jan 18, 2024 ·5m
Jan 14, 2024 ·6m
Jan 5, 2024 ·7m
Similar Podcasts
No similar podcasts found.