How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links

What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers.Ideas you don't want to miss: (4:00) How lack of legal approval actually inspired a better email(9:05) The elements that gave this email an authentic feeling of caring(10:50) Why it’s okay that this email’s impressions aren’t measurable(13:43) How Devin swipes from social media strategy (maybe he should start a podcast called Social Swipes 😜)(14:50) The viral response the email generated – and how the team snowballed its visibility(18:04) The only thing Devin would change about the email(21:42) Why Devin does NOT take inspiration from the emails in his inboxAbout our guest, DevinBitly's Devin O'Toole is an accidental email marketer and former creative with over a decade of marketing experience across SaaS and retail.Links from this episodeTake a look at the email we’re talking about todayFollow Devin on LinkedInGet all the link tools you need from Bit.lyGrow your business when you join the Creative CEO Academy (I'll earn a commission.)Get Nikki's email musings at ⁠nikkielbaz.com/subscribe. ⁠Subscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player💬 Free consult when you sign up to ConvertKit Sign up to ConvertKit using this affiliate link and you'll earn a free 30-minute consult that we can use to set up your list strategy, live edit your welcome sequence, or whatever else you want to use our time for.Terms and conditions here.