EPISODE · Jun 15, 2026 · 13 MIN
How Block Turned Square Into a Bitcoin Powerhouse
from The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption · host Fexingo
Episode 54 of The Pivot Podcast explores how Block, formerly Square, pivoted from a simple credit card reader to a dual-focus company: payments infrastructure for small businesses and a massive bet on Bitcoin. Lucas and Luna walk through the key moments of the transition: the 2021 rebrand, the purchase of $220 million in Bitcoin (now worth over $500 million), the launch of Cash App's banking features, and the controversial decision to make Bitcoin mining hardware. They discuss the risks and rewards of Jack Dorsey's vision, including how Block is trying to build a decentralized finance ecosystem without losing its core payments audience. The episode draws a sharp contrast between Block's approach and the more cautious crypto strategies of peers like PayPal and Robinhood. #Block #Square #JackDorsey #Bitcoin #CashApp #Payments #Fintech #Crypto #DecentralizedFinance #BusinessPivot #BusinessStrategy #Disruption #DigitalPayments #Blockchain #BitcoinMining #FexingoBusiness #BusinessPodcast #ThePivotPodcast Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Episode 54 of The Pivot Podcast explores how Block, formerly Square, pivoted from a simple credit card reader to a dual-focus company: payments infrastructure for small businesses and a massive bet on Bitcoin. Lucas and Luna walk through the key moments of the transition: the 2021 rebrand, the purchase of $220 million in Bitcoin (now worth over $500 million), the launch of Cash App's banking features, and the controversial decision to make Bitcoin mining hardware. They discuss the risks and rewards of Jack Dorsey's vision, including how Block is trying to build a decentralized finance ecosystem without losing its core payments audience. The episode draws a sharp contrast between Block's approach and the more cautious crypto strategies of peers like PayPal and Robinhood. #Block #Square #JackDorsey #Bitcoin #CashApp #Payments #Fintech #Crypto #DecentralizedFinance #BusinessPivot #BusinessStrategy #Disruption #DigitalPayments #Blockchain #BitcoinMining #FexingoBusiness #BusinessPodcast #ThePivotPodcast Keep every episode free: buymeacoffee.com/fexingo
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How Block Turned Square Into a Bitcoin Powerhouse
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