How BlueCotton Turned Investing in Employees Into Its Growth Engine — Julie Denton-Price

What happens when a custom t-shirt company starts treating its people like its best marketing channel? Julie Denton-Price, Co-Owner & Chief Revenue Officer of BlueCotton, went from customer in 2001, to employee, to buying into the company in 2022 — and she's helped build one of the most unusual workplace cultures in e-commerce. In this episode we get into: BlueCotton's accidental origin story: two college grads, 1,000 leftover t-shirts, and a credit card bill (1991) Julie's path from customer to employee to co-owner — and what each role taught her about revenue The Bitcoin Initiative: why BlueCotton mines Bitcoin and pays out employees who stay 5+ years — at zero risk to them Weekly personal development and personal finance classes — and how culture became their recruiting and retention engine How they made the Inc. 5000 list 8 times and were named a Best Place to Work in Kentucky What they're doing for marketing right now: working with specialized ad agencies, testing everything, and why they're diversifying beyond Meta The truth about agency relationships from a client who owns her numbers Guest: Julie Denton-Price — bluecotton.com | @bluecotton Host: Jason Smith — Spotlight Social Media Consulting, LLC | spotlightsocialadvertising.com