How Booz Box Hustled Its Way Onto Store Shelves with Ryan Provost

In this episode of Proof University, we sit down with Ryan Provost, co-founder of Booz Box Cocktails, to talk about how he turned a simple idea into a disruptive ready-to-drink cocktail brand. What started as a casual dinner conversation led to the creation of Booz Box, a unique take on premium cocktails—served in a bag-in-box format. With no prior experience in the alcohol industry, Ryan and his business partner, Norman, took a leap of faith and built something truly different. In this episode, we cover: 🍹 Why they launched with three flavors instead of starting small 📦 How they navigated branding, marketing, and legal hurdles 🏪 The grind of self-distribution—going door-to-door to land in stores 📲 The role of social media, influencer marketing, and tastings in their success 💰 What they’d do differently if they had unlimited resources Ryan opens up about the challenges of breaking into the alcohol industry, the lessons he’s learned along the way, and what’s next for Booz Box. If you’re into entrepreneurship, branding, or just love a good founder story, this episode is for you. 🔊 Listen now on Spotify, YouTube, and Apple Podcasts. Timestamps: 00:00 - Welcome & Intro to Booz Box Cocktails 02:15 - The Dinner Table Idea That Started It All 06:42 - Launching with Three Flavors: Smart Move or Risky Bet? 12:30 - The Hustle of Self-Distribution & Getting on Shelves 22:45 - What’s Driving Booz Box’s Growth: Tastings vs. Social Media 35:10 - The Reality of the Alcohol Industry & Biggest Lessons Learned 48:25 - What’s Next for Booz Box? Expansion, New Flavors & More ----------------------------------- 👋 Hey! I'm Justin Obey and I'm the founder of Obey Creative. We help adult beverage brands pull off the shelf and build communities of raving fans without competing on price. Ask me about our latest offer: The Social Advantage Blueprint. Within 30 days, you'll go from your love hate relationship with social to pure love with a strategy that will help you build an iconic brand. If you're ready to stop competing on price and start building a lasting brand, reach out now to hear how The Social Advantage Blueprint can transform your strategy. 👉 Follow Justin Obey on Linkedin⁠ https://www.linkedin.com/in/justinobey 👉 Follow Justin Obey on Instagram⁠ https://instagram.com/justinobey 👉 Follow Justin Obey on Youtube⁠ https://www.youtube.com/justinobey