How Boston Scientific uses AI search to transform B2B commerce + boost conversions

B2B buyers now expect the same speed, personalization, and precision they enjoy in consumer shopping—and that expectation is redefining digital commerce. In this episode, inspired by How Boston Scientific uses AI search to transform B2B commerce + boost conversions, we break down how AI-powered search is closing the experience gap, boosting conversions, and creating measurable ROI.With insights from Boston Scientific’s digital transformation journey, we explore how they tackled search performance challenges, integrated Coveo’s AI relevance platform into SAP Commerce Cloud, and deployed an “intent box” to unify search and chat into a single entry point. The results: faster customer experiences, empowered sales teams, higher retention, and a staggering 300% growth in online order revenue.What You’ll Learn in This Episode:The Experience Gap in B2B CommerceWhy B2B buyers expect Amazon-level experiencesHarvard Business Review study: 70% say AI is essential for e-commerce’s futureCommon barriers: data privacy, skills gaps, executive alignmentWhat Makes AI-Powered Search DifferentEnriched intent detection that understands buyer needsAutomatic re-ranking and behavior-based recommendationsQuestion answering and dynamic content filtering to reduce frictionBoston Scientific’s Search TransformationIntegrating Coveo’s AI platform with SAP Commerce CloudCentralizing content from 55+ sources into one intelligent indexPersonalizing search results for both customers and sales repsThe “Intent Box” InnovationUnifying search and chat into one smart entry pointDelivering fast, accurate, contextual answers from anywhere in the siteChanging the way customers interact with digital channelsMeasurable Impact and ROI20%+ jump in search conversion ratesCustomers discovering and purchasing new products via searchReduced customer service calls and improved self-service300% increase in online order revenueKey Lessons for AI Success in B2BStart with the business problem, not the platformFocus on relevance, not just channelsPartner with providers who offer both technology and strategic guidanceKey Takeaways:AI search can close the B2B experience gap and boost customer satisfactionUnified, intent-driven experiences speed up buying and sellingStrategic alignment between tech and business goals drives ROIIntegration with existing platforms preserves flexibility while adding intelligenceRelevance is the ultimate metric for digital commerce successSubscribe to our podcast for expert insights on AI in commerce, B2B digital transformation, and customer experience innovation. Visit The Future of Commerce for in-depth research on how technology is driving measurable business results. Share this episode with digital leaders, e-commerce managers, and sales enablement teams looking to close the experience gap.