How Boyner turned AI readiness into a 30% efficiency gain

Zara has closed 600+ stores since 2019—but total selling space has grown. Their new flagships look like "monobrand department stores" with local architecture, cafés, and luxury-grade design. What can department stores learn from this transformation? Maya and Selvane explore the "fewer, larger, better" strategy, the experience trap, and where Zara's limits create opportunity for department stores. 🏬🌍👉Click here to read the full exclusive. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe