How Brain Scanners Reveal the Secret to Unlocking Million-Dollar Gifts

Welcome to The Business of Giving! Today, we’re thrilled to have Dr. Russell James, a trailblazing professor at Texas Tech University, renowned for his groundbreaking work in charitable giving and planned giving. With a Ph.D. in consumer economics, experience as a tax attorney, and a passion for neuroimaging, Russell blends hard data with the art of storytelling to uncover what drives generosity. In this episode, we dive into how stories, not just numbers, ignite major gifts and how fundraisers can tap into donors’ life narratives to inspire impactful philanthropy.Stay tuned for a fascinating conversation that will reshape how you think about giving!