How brand ambassadors are redefining luxury retail

In this episode, Maya and Christine unpack the seismic shift in luxury retail—where sales staff evolved into brand ambassadors, relationship architects, and cultural translators. 🏬✨ What do Chanel, Louis Vuitton, and Kering have in common? They bet big on people, not just platforms. From clienteling apps boosting sales by 20% to recruiting from hospitality and finance, brands rewrote the playbook. 🎯 But with 36% of shoppers saying in-store experiences worsened, the stakes remain high. 👉 Click here to unlock Christine's full Exclusive!For more updates, follow us on LinkedIn at International Association of Department Stores - IADS, check out our Substack, visit our website at www.iads.org for additional resources, and learn more here! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe

Episode metadata supplied by the publisher feed · Published Feb 5, 2026

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How brand ambassadors are redefining luxury retail

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This episode is 7 minutes long.

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This episode was published on February 5, 2026.

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