How Brand Authenticity Fuels Influencer Content

Today, I’m thrilled to welcome Charisse & Vicky Pasche, co-founders of Dapper Boi. Dapper Boi is an all-gender, size-inclusive clothing brand with a mission to inspire people to find confidence in their authenticity through clothing. Here’s a glimpse of what you’ll learn: Achieving the $1 Million Milestone as a Women-Owned Business. The Impact of Shark Tank and CBS Mornings Appearances on Brand Growth. Acquisition Strategies: Channels, What’s Working, and Challenges. Tailoring Funnels for Each Persona. Building a Loyal Customer Base: Insights Behind a 30% Retention Rate. Their Content Creation Process The Role of 3D Style Mate in Customer Engagement. Overcoming Fundraising Challenges and Finding the Right Investors. Balancing Personal and Professional Lives as Co-Founders and Life Partners.   Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.