How Brands' 11.11 Strategy Can Turn into Yearlong Success...

What this episode covers

Alibaba's 11.11 is over, but the important lessons brands learned during the world's largest shopping festival will stand them in good stead throughout the entire year. Gartner Managing Vice President Danielle Bailey joins Alicast to explain how brands can adopt 11.11-style experimentation and marketing innovations for success in other campaigns on the calendar.

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Frequently Asked Questions

How long is this episode of alicast by Alibaba Group?

This episode is 26 minutes long.

When was this alicast by Alibaba Group episode published?

This episode was published on December 11, 2020.

What is this episode about?

Alibaba's 11.11 is over, but the important lessons brands learned during the world's largest shopping festival will stand them in good stead throughout the entire year. Gartner Managing Vice President Danielle Bailey joins Alicast to explain how...

Can I download this alicast by Alibaba Group episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.