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How Brands Are Scaling with Amazon DSP Performance Plus episode artwork

Mar 12, 2026 23 min

How Brands Are Scaling with Amazon DSP Performance Plus

from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols

Amazon’s DSP has a reputation for being powerful but complicated. Justin and Gibby break down Amazon DSP Performance Plus, an AI-driven campaign type designed to simplify programmatic advertising. They discuss how it works, when brands should use it, and how it can drive both new customer acquisition and incremental growth when used alongside traditional DSP strategies. Connect with Justin on Linkedin: linkedin.com/in/justinnuckols Connection with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4

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How Brands Are Scaling with Amazon DSP Performance Plus

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This episode was published on March 12, 2026.

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