How Brands Are Using UGC in Paid Social Campaigns

This episode explores how brands like Glossier and Fabletics are leveraging user-generated content (UGC) in their paid social ad strategies. Lucas breaks down the performance data—showing that UGC ads can have 4x higher click-through rates and 50% lower cost-per-click compared to polished brand creative. He explains why the algorithm on platforms like TikTok and Instagram favors authentic content. Luna shares a case study of a DTC mattress company that cut CAC by 30% using customer video reviews. They discuss best practices for sourcing UGC, legal considerations, and how to scale UGC without losing authenticity. A practical guide for marketers looking to improve ad performance with real customer content. #UserGeneratedContent #UGCMarketing #PaidSocial #FacebookAds #InstagramAds #TikTokAds #DigitalMarketing #SocialMediaStrategy #Glossier #Fabletics #DTCMarketing #CustomerAcquisition #AdCreative #ContentStrategy #MarketingROI #FexingoBusiness #BusinessPodcast #MarketingMadeSimple Keep every episode free: buymeacoffee.com/fexingo