How Brands Can Build Trust Using Social Media With Duarte Garrido From Coca Cola HBC

Nearly 6 in 10 say their default tendency is to distrust something until they see evidence it is trustworthy (Edelman Trust Barometer 2022). It's now more important than ever for brands to focus on building trust with their audience and stakeholders, but how can this be done authentically?Join Tribal Impact's Justyna Brownbridge who'll be talking to Duarte Garrido, Global Head of Social Media at Coca-Cola HBC, to discuss how brands can build trust using social media. The impact trust (and distrust) has on brands.How trust also impacts the employee experience.The role of social media and how it can build trust with stakeholders.The connection between culture, advocacy, community and trust. “Social media has left the building” - social is no longer just the responsibility of marketing, where does it fit in the organisation now?