How Brands Can Drive Impact Through Purpose

The following is a conversation between Myriam Sidibe, Author of Brands on a Mission: How to Achieve Social Impact and Business Growth through Purpose, and Denver Frederick, the Host of the Business of Giving. There was a time when developing impactful social missions and driving business growth were considered to be mutually exclusive. Today, however, they are linked more closely than they have ever been. No one understands that connection better than my next guest. She is Myriam Sidibe, the author of Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose.