How brands can prevent adulteration from poisoning profits -podcast

Adulteration of botanicals has been going a fact of human commerce since time immemorial. Only very recently has the game taken a turn for the technical as criminals and unsuspecting buyers use ever-more sophisticated tools—and schemes—to stay ahead of each other. In response, the American Botanical Council has co-created a Botanical Adulterants Prevention Program, a free series of bulletins to help buyers, brands and contract manufacturers learn which ingredients are being targeted, and the means why which adulterers are using to fool tests. Natural Products Insider’s senior editor Todd Runestad sat down with ABC’s founder, Mark Blumenthal, to discuss the risks at stake. Tune in to discover: - How saw palmetto is being spiked with help from the animal slaughter trade. - What manufacturers can do to prevent rejected raw materials from re-entering the trade. - Whether blockchain can be a viable tool to ensure trustworthiness in the trade. On Thursday, July 9, from 2:00-2:30pm Eastern time, tune in to a related webinar with NOW Foods CEO Jim Emme on Challenges in the botanical ingredient supply chain: Opportunities for manufacturers to create change. Click here to register for this free event, courtesy your business partners here at Natural Products Insider.