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How Brands Can Win on Instacart, with Kiri Masters, Founder of Bobsled Marketing episode artwork

EPISODE · May 3, 2021 · 47 MIN

How Brands Can Win on Instacart, with Kiri Masters, Founder of Bobsled Marketing

from Unpacking the Digital Shelf · host Digital Shelf Institute

Online grocery will more than double to 21.5% of total U.S. grocery sales by 2025. A major outlet for that growth will likely be Instacart, and brand leaders need to fully understand the challenges, opportunities, and likely evolution of this platform to maximize revenue and minimize risk. Kiri Masters, founder of digital marketing agency Bobsled Marketing, is the co-author of a new book, Instacart for CMOs. Join host Peter Crosby of the Digital Shelf Institute for an interview with Kiri as she presents the key takeaways from her research.

What this episode covers

Online grocery will more than double to 21.5% of total U.S. grocery sales by 2025. A major outlet for that growth will likely be Instacart, and brand leaders need to fully understand the challenges, opportunities, and likely evolution of this platform to maximize revenue and minimize risk. Kiri Masters, founder of digital marketing agency Bobsled Marketing, is the co-author of a new book, Instacart for CMOs. Join host Peter Crosby of the Digital Shelf Institute for an interview with Kiri as she presents the key takeaways from her research.

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How Brands Can Win on Instacart, with Kiri Masters, Founder of Bobsled Marketing

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How long is this episode of Unpacking the Digital Shelf?

This episode is 47 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on May 3, 2021.

What is this episode about?

Online grocery will more than double to 21.5% of total U.S. grocery sales by 2025. A major outlet for that growth will likely be Instacart, and brand leaders need to fully understand the challenges, opportunities, and likely evolution of this...

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