How Brands Create Viral Growth Using The Right Influencers

In this weeks episode, we sat down with digital and fashion entrepreneur Oscar Eriksson. He was also the Co-founder of H&M's subsidiary brand Nyden. Oscar shared a lot of special insights on growth & viral systems strategies for fashion businesses that most brands out there continue to get wrong. So be prepared to start applying them in your business! We also talked about the birth and strategy with Nyden as H&M's celebrity collaborator incubator.