How Brands Generate B2B Leads on Social Media

In this episode, Lucas kicks off with a striking stat: LinkedIn lead gen forms convert at roughly 3%, beating the industry average of 2.4% for standard landing pages. He and Luna explore the specific discipline of B2B lead generation on social media—why it's different from B2C, the role of LinkedIn's native forms, and how brands like HubSpot leverage thought leadership content, video, and employee advocacy to fill the top of the funnel. They discuss paid vs. organic strategies, measuring lead quality over quantity, and the importance of sales alignment. The conversation also touches on recent platform updates that make social even more powerful for B2B pipelines. Plus, a brief word on keeping the show ad-free and listener-supported. #B2BLeadGeneration #SocialMediaMarketing #LinkedIn #HubSpot #LeadGeneration #B2BMarketing #SocialSelling #ContentMarketing #ThoughtLeadership #VideoMarketing #EmployeeAdvocacy #MarketingStrategy #SocialMediaStrategy #LinkedInAds #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo