How Brands Grow With Capital-B Brand Thinking

How do brands actually grow beyond performance marketing and short-term tactics? In this episode, we talk about brand-led growth in practice: the difference between marketing and branding, what "Capital-B Brand" really means, and why strong brand foundations matter. We explore how brand-led organizations operate, the role of a brand muse, and why growth is often an outcome of brand rather than a goal on its own. My guest is Pierre-Laurent Baudey, a marketing leader with over two decades of experience driving major transformations at Nike, including Nike Football, Nike Women, and membership. Today, based in New York City, Pierre works independently with leadership teams, advising brands on brand-led growth, brand foundations, and marketing leadership. We also discuss his transition from a long corporate career to building his own advisory practice. Connect with Pierre-Laurent Baudey on LinkedIn: https://www.linkedin.com/in/pierre-laurent-baudey/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or connect through https://www.ie-brand.com/connect