How Brands Have Commercialized Pride Month

What this episode covers

Each year, more and more brands are jumping on the Pride bandwagon to promote themselves as allies to the LGBTQ community. But how many of these efforts are genuine, and not just brands cashing in on what’s trending? In this episode, we explore how Pride has evolved over the decades, how companies are capitalizing on a culture that’s reaching mainstream acceptance, and what they can do to be more than performative allies.

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How long is this episode of Let's Do Shots!?

This episode is 8 minutes long.

When was this Let's Do Shots! episode published?

This episode was published on June 4, 2021.

What is this episode about?

Each year, more and more brands are jumping on the Pride bandwagon to promote themselves as allies to the LGBTQ community. But how many of these efforts are genuine, and not just brands cashing in on what’s trending? In this episode, we explore how...

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