How Brands Have Commercialized Pride Month
Episode 34 of the Let's Do Shots! podcast, hosted by Mad Over Marketing, titled "How Brands Have Commercialized Pride Month" was published on June 4, 2021 and runs 8 minutes.
June 4, 2021 ·8m · Let's Do Shots!
Summary
Each year, more and more brands are jumping on the Pride bandwagon to promote themselves as allies to the LGBTQ community. But how many of these efforts are genuine, and not just brands cashing in on what’s trending? In this episode, we explore how Pride has evolved over the decades, how companies are capitalizing on a culture that’s reaching mainstream acceptance, and what they can do to be more than performative allies.
Episode Description
Each year, more and more brands are jumping on the Pride bandwagon to promote themselves as allies to the LGBTQ community. But how many of these efforts are genuine, and not just brands cashing in on what’s trending? In this episode, we explore how Pride has evolved over the decades, how companies are capitalizing on a culture that’s reaching mainstream acceptance, and what they can do to be more than performative allies.