How Brands Misuse Permission
from Titans of Ecommerce Hosted by Brandon Breshears
Today I talk about a something that drives me crazy and that will end up killing their business. It is a misuse of permission and I see a lot of brands and companies doing this that have large brick and mortar locations. As a brand it is incredibly important that you don’t misuse the permission that clients and customers give for you to be in touch with them. Whether it is through social channels, email marketing or other means of contact, don’t spoil that permission for a quick gain.
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