How Brands Reach Gen Z Without TikTok + Coach's Retail Masterclass

What happens when brands can no longer rely on social media to reach younger consumers?In this week's Five Things Friday UK, retail expert Simone Oloman, Co-Founder and CEO of NIFT, joins us to discuss one of the biggest questions facing retail marketers today: how brands stay connected to youth culture as social media regulations evolve.We explore:✅ The potential impact of proposed social media restrictions for under-16s✅ Why brands may need to return to real-world community building✅ The rise of experiential retail and in-store activations✅ What Coach's Selfridges pop-up teaches us about modern retail✅ Deliveroo's latest retail partnership and the growth of instant delivery✅ How physical stores are becoming fulfilment centres for modern commerce✅ Why customer experience is becoming the biggest competitive advantageFeaturing real-world examples from Coach, Selfridges, H&M, Deliveroo and leading retail brands, this episode explores how retail is evolving beyond transactions into experiences, community and convenience.https://uk.coach.com/Featured GuestSimone OlomanCo-Founder & CEO, NIFTTopics CoveredGen Z marketingYouth consumer behaviourSocial media regulationRetail innovationExperiential retailCoach at SelfridgesRapid deliveryRetail mediaStore transformationCustomer engagementSubscribeSubscribe for weekly insights into retail innovation, commerce, customer experience and the future of shopping.Chapter Timestamps00:00 Introduction & Meet Simone Oloman01:19 What NIFT Does: Instant Delivery Infrastructure01:58 How Social Media Restrictions Could Change Youth Marketing03:17 Why Physical Experiences May Matter More Than Algorithms05:20 Deliveroo's Football Campaign & Instant Retail Delivery06:55 Why Stores Are Becoming Fulfilment Centres08:55 Coach's Selfridges Pop-Up Experience10:06 Retail Roadshow: London, Coach & Selfridges12:09 H&M and the Premiumisation of Retail12:30 Can Physical Retail Compete with AI and E-Commerce?13:06 Coach's Multi-Generation Retail Strategy14:16 Retail Innovation Across Europe