How Brands Reach Gen Z Without TikTok + Coach's Retail Masterclass

What happens when brands can no longer rely on social media to reach younger consumers? In this week's Five Things Friday UK, retail expert Simone Oloman, Co-Founder and CEO of NIFT, joins us to discuss one of the biggest questions facing retail marketers today: how brands stay connected to youth culture as social media regulations evolve. We explore: ✅ The potential impact of proposed social media restrictions for under-16s ✅ Why brands may need to return to real-world community building ✅ The rise of experiential retail and in-store activations ✅ What Coach's Selfridges pop-up teaches us about modern retail ✅ Deliveroo's latest retail partnership and the growth of instant delivery ✅ How physical stores are becoming fulfilment centres for modern commerce ✅ Why customer experience is becoming the biggest competitive advantage Featuring real-world examples from Coach, Selfridges, H&M, Deliveroo and leading retail brands, this episode explores how retail is evolving beyond transactions into experiences, community and convenience. https://uk.coach.com/ Featured Guest Simone Oloman Co-Founder & CEO, NIFT Topics Covered Gen Z marketing Youth consumer behaviour Social media regulation Retail innovation Experiential retail Coach at Selfridges Rapid delivery Retail media Store transformation Customer engagement Subscribe Subscribe for weekly insights into retail innovation, commerce, customer experience and the future of shopping. Chapter Timestamps 00:00 Introduction & Meet Simone Oloman 01:19 What NIFT Does: Instant Delivery Infrastructure 01:58 How Social Media Restrictions Could Change Youth Marketing 03:17 Why Physical Experiences May Matter More Than Algorithms 05:20 Deliveroo's Football Campaign & Instant Retail Delivery 06:55 Why Stores Are Becoming Fulfilment Centres 08:55 Coach's Selfridges Pop-Up Experience 10:06 Retail Roadshow: London, Coach & Selfridges 12:09 H&M and the Premiumisation of Retail 12:30 Can Physical Retail Compete with AI and E-Commerce? 13:06 Coach's Multi-Generation Retail Strategy 14:16 Retail Innovation Across Europe