How Brands Shift to Stay Relevant - An interview with Allen Adamson

Brands are all around us, but as the times change they need to adapt to keep relevant – if they don’t they’ll soon vanish from the high street. Kodak and Blackberry for example were once leaders in their field, but they failed to shift, becoming irrelevant in a fast changing world. But how can brands prevent this from happening to them, and how can designers and agencies help their clients shift to avoid pending doom? On this weeks podcast Ian interviews branding expert, Allen Adamson to find out. Allen is the author of the new book Shift Ahead, and co-founder and managing partner of brand strategy firm Metaforce. Prior to this Allen was Chairman of Landor Associates, a global branding firm, and he also worked in senior management positions at Ogilvy & Mather and DMB&B. View the show notes and transcription here: https://logogeek.uk/how-brands-shift/ Books & Resources Mentioned  Allen Adamson on Linkedin | Twitter | Instagram | YouTube Metaforce Shift Ahead: How the best companies stay relevant in a fast-changing world – Buy on Amazon UK | Amazon US Thank you to the sponsor, FreshBooks I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.