How Brands Should Enter the Metaverse & NFT Space – Diego Borgo, Metaverse & NFT Strategist and Advisor

Send us Fan MailIf you’ve been thinking how to bring your company into web3, this episode is for you! We’re back with a set of super interesting episodes dedicated to web3. Diego Borgo is a Metaverse native, Web3 ambassador, NFT collector and advisor to global brands. Diego's mission is to help mainstream adoption of blockchain and NFT technology.He does that by:1. Advising major global brands on how to enter the space in the right way.2. Consulting Metaverse & NFT projects, and acting as a member of advisory boards.3. Offering education through conference keynotes, workshops and on-demand content.As a brand & marketing strategist, Diego's last work was helping adidas bring "Into the Metaverse" to life.In this episode we discussed:Why every brand should be thinking about their presence in the Metaverse and how to approach the process;What’s in the NFTs’ DNA that makes them so powerful from a community building perspective;How to launch a successful NFT campaign (or what you should do instead!);Most important distributions channels;Many marketers think NFTs are a “pointless fad” - why this mindset is dangerous;The market is about to crash (and why this is good news!You can connect with Diego on LinkedIn and Twitter.You can also meet him in June at the Met Ams event in Amsterdam.