How Brands Turn Social Comments into Product Ideas

In this episode, Lucas and Luna explore how leading brands are using social media comments as a goldmine for product innovation. They dive into the story of a small skincare startup that launched a new moisturizer based on a viral comment thread, and how a major athletic brand used Instagram comments to shape a sneaker redesign. Lucas breaks down the practical steps: setting up comment monitoring that actually works, filtering signal from noise, and turning customer language into briefs for product teams. Luna shares a cautionary tale about a brand that got it wrong by blindly following a joke comment. They also discuss the ethics of using customer ideas without credit, and how some brands are now publicly crediting commenters with co-creation. If you've ever wondered whether that reply you left on a brand's post actually lands in a product meeting, this episode shows how often it does — and how to make it happen deliberately. No theory, just the mechanics of turning casual online chatter into real products, plus the legal and creative pitfalls to avoid. #SocialMediaMarketing #ProductIdeas #CustomerFeedback #CommentMarketing #Crowdsourcing #UserGeneratedContent #SkincareStartup #AthleticBrand #SneakerDesign #CoCreation #Innovation #MarketingStrategy #DigitalMarketing #BrandCommunity #MarketResearch #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo