How brands use games to make money

The casual gaming industry is giving brands a new horizon to engage their audiences on non-gaming apps and websites. Many brands like Amazon, Paytm, and Airtel have seen a 40% revenue increase after incorporating games in their ad strategies. Here’s a conversation on the same with Yashash Agarwal, Co-Founder of Gamezop - a gaming solutions provider. Listen in! --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-line/message