How Brands Use Social Listening to Predict Trends

Episode 144 of Social Media Marketing with Fexingo explores how brands are using social listening to anticipate consumer trends and inform product decisions. Lucas and Luna discuss the difference between active community engagement and passive monitoring, highlighting real-world examples like Wendy's and Netflix. They break down the tools—from native platform analytics to third-party suites—and explain how to measure ROI on listening. The episode includes a sincere listener-support segment and a forward-looking take on the future of social intelligence. Perfect for marketers who want to move beyond posting and start listening. #SocialListening #TrendPrediction #ConsumerInsights #MarketingStrategy #SocialMediaMarketing #BrandStrategy #Wendys #Netflix #SproutSocial #SentimentAnalysis #ProductDevelopment #CustomerFeedback #AgileMarketing #DataDrivenMarketing #FexingoBusiness #BusinessPodcast #ListeningTools #AudienceIntelligence Keep every episode free: buymeacoffee.com/fexingo