How Brands Use Surveys to Find Hidden Market Gaps

Episode 39 of Marketing Made Simple digs into the overlooked power of customer surveys as a source of market intelligence. Lucas and Luna explore a 2025 Deloitte survey where 78% of B2B buyers said they'd pay more for a product that 'understands their workflow' — and how most brands ignore that signal. They break down the specific case of Notion's 2024 feature-survey strategy that led to a 30% bump in paid conversions, and contrast it with Peloton's misstep when it surveyed its community post-pandemic but acted too slowly. The hosts walk through three survey framing tactics — problem-first, workflow-mapping, and loss-aversion — that any small team can run in a day. No fluff, just actionable questions you can steal. #Marketing #CustomerSurveys #MarketGaps #Notion #Peloton #B2BMarketing #CustomerInsights #SurveyStrategy #ProductMarketFit #BusinessPodcast #FexingoBusiness #MarketingMadeSimple #DigitalStrategy #BrandStrategy #GrowthHacking #CustomerFeedback #MarketResearch #SalesTips Keep every episode free: buymeacoffee.com/fexingo