How Brett Rippetoe Built a 30-Year Business in a Category That Doesn’t Exist | Vibe Your Vibe

What happens when your craft doesn’t fit neatly into a marketing category?In this episode of Vibe Your Vibe, Brett Rippetoe shares his 30+ year journey running Superior Cedar & Deck Restoration. From Yellow Pages to Yelp, word-of-mouth referrals to DIY website rebuilds, Brett opens up about the frustrations, lessons, and grit it takes to thrive in a niche business most advertisers don’t even recognize.We dive into:- Why most ads list him under the wrong category (and how he deals with it)- The right vs. wrong way to wash and seal a deck- Stories of customers, repeat business, and trust built over decades- What traditional marketing still works in 2025- How Brett is using tech to modernize without losing his old-school edgeIf you care about craftsmanship, longevity, and building a reputation the right way, you’ll love this conversation.#VibeYourVibePodcast #BrettRippetoe #SmallBusinessStories#EntrepreneurLife #BusinessGrowth #CraftsmanshipMatters#WordOfMouthMarketing #DeckRestoration