How Breweries Should Plan Events With Meg Waits

How should breweries actually approach events?In this episode of Branding for Breweries, Tim the Brand Weaver speaks with Meg Waits, former events and experience manager at Thornbridge, Beavertown and Yakima Chief Hops.Meg shares practical insights from years of running brewery events, festivals and brand activations, helping breweries understand how to create experiences that build brand awareness, strengthen customer loyalty and reach new audiences.Topics covered in this episode include:• How breweries should define the goal of an event• Why most breweries start event planning the wrong way• The Bronze Silver Gold framework for structuring brewery events• Hidden costs breweries forget when planning events• How small brewery teams should prioritise their time• Why looking outside the beer industry leads to better events• How to measure the success of brewery events beyond revenueThis episode is packed with practical advice for brewery owners, marketing teams and taproom managers who want to create events that actually grow their brand.Follow Branding for Breweries for weekly insights on brewery branding, marketing and sales strategy.Keywordsbrewery events, brewery marketing strategy, taproom events, beer festival strategy, craft beer marketing, brewery brand building, brewery marketing podcast, beer industry marketing, brewery growth strategies