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How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify

EPISODE · Jun 3, 2025 · 37 MIN

How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify

from The Unofficial Shopify Podcast · host Aaron Nosbisch, Kurt Elster

What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name.Show LinksAaron Nosbisch: https://twitter.com/AaronJNosbischBRĒZ: https://drinkbrez.comLucyd: https://www.wearelucyd.comSponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyViralsweep – Create sweepstakes, contests, and giveaways.Work with Kurt:Grow your Shopify store: https://ethercycle.com/applyJoin the newsletter: https://kurtelster.com/Subscribe for more Shopify founder stories.

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How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify

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