How BrightSpring Found 281,740 Healthcare Candidates No One Else Could See

BrightSpring Health Services has 37,000 employees across the US — and a sourcing problem that will sound familiar to almost every healthcare recruiter. Their entire pipeline ran on Indeed and employee referrals. Which sounds fine, until you realize both of those channels only surface active job seekers. People who are already looking. In healthcare, that's a tiny fraction of the actual talent out there. So when BrightSpring partnered with AI sourcing platform hireEZ, they didn't just add another tool — they flipped how recruiting works entirely. Instead of waiting for candidates to come to them, they went looking. Across 45+ platforms. And they found 281,740 candidates — most of whom had never once applied for a job at BrightSpring, or anywhere else for that matter. In this episode, we break down the five-step playbook BrightSpring used: gap identification, AI-powered multi-platform sourcing, ChatGPT-personalized outreach, automated drip campaigns, and rigorous qualification tracking. The results? An 87% candidate qualification rate, 83% lift in email engagement, and a 194% jump in campaign reply rates. If your sourcing strategy still starts with posting a job and waiting, this one's for you.