How BT is Scaling Employee-Generated Content | Robyn Fawcett

In this episode, we sit down with Robyn Fawcett, Social Media Manager at BT Group. Robyn is a unique breed of practitioner, a former e-learning designer turned influencer who now runs a thriving employee-generated content program for one of the UK’s largest telecommunications brands.Want to know how your employee advocacy strategy really stacks up? Grab your ⁠FREE Employee Advocacy Health Check⁠ and see how you compare against your competitors.This conversation explores the how-to of scaling employee-generated content. Robyn explains how she focuses on training employees to be original creators, using her own reporter-style videos to lead by example. You’ll learn how to identify your low-hanging fruit advocates, the importance of providing a technical toolkit to boost employee confidence, and the specific strategy BT uses to get senior leadership active on social media to drive organizational change. By shifting from a control-first mindset to one of empowerment, Robyn demonstrates how to transform a corporate brand into a relatable, story-driven entity that attracts top talent in the Gen Z era.If you are struggling to move past corporate noise and want to unlock the organic reach of your workforce, this episode is your roadmap.Resources:Book a call to discover how employee advocacy can benefit your team:Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.Download the World’s Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!