How building strong hospice relationships grew Omega Society to 4,500 cases a year | #20

Will de Michaelis grew Omega Society to one of the largest cremation brands in the world with over 4,500 cases a year. In this episode, Tyler sits down with Will to learn how he leveraged strong relationships with hospices to grow. Will walks through his hospice playbook for funeral directors to make their own.Timestamps (00:00) - Intro(01:10) - How relationships with hospices helped Omega Society grow to 4,500 cases a year (02:33) - Why should a funeral home care about hospice? (04:42) - The hospice team and how do they interact with families (07:55) - What the social worker expects from the funeral home (10:05) - What the nurse expects from the funeral home (11:40) - Building trust and rapport with hospice social workers (13:10) - Hospice social workers aren't familiar with end of life (15:31) - Reaching out and doing local educational in-services (17:43) - Approach to market credibility as a resource, not sell services (18:55) - Preparing a flyer with good questions for families to ask funeral homes (23:35) - Providing logistical or operational information on unique situations (25:12) - Becoming a resource and offering a tour of your facility (26:30) - What cadence should you do in-services? (30:25) - Becoming Willy Wonka and the Chocolate Factory with transparency (31:18) - Make it fun for hospice workers and be different For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.comListen on Spotify or Apple PodcastsWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com