How Business and Design Leaders Can Work Together to Unlock Customer Value

from Results by Design: UX Insights for Business Leaders · host UpTop / Michael Woo & Troy Parke, Director of UX How

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers. Troy is the Director of UX How, a resource for UX Design “How To” insights, and Method Toolkit LLC. He has experience at Bank of America, ESPN, Disney, and Alaska Airlines. Troy was previously a design leader on Rolling Stone, Microsoft, Nickelodeon, and Marvel projects.🔍 What You’ll Learn:How integral business and UX are to one anotherWhy business decision-makers should prioritize UXHow to leverage envisioning to help influence business decisionsTips on how design professionals can better understand the businesses they work for--Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.Learn more about and visit our website: https://uptopcorp.com/Tags: UX design, UX strategy, user experience, business strategy--------------------------Episode Particulars--------------------------Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ Troy Parke | Director of UX How: https://www.uxhow.com/, https://www.linkedin.com/in/troyparke/ --------------------------Connect with UpTop--------------------------LinkedIn: https://www.linkedin.com/company/uptopcorp/Website: https://uptopcorp.com/Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp-------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple PodcastsDeezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

NOW PLAYING

0:00 41:45

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

REMIX: OCD and hoarding disorder with Jenna Overbaugh

Jan 2, 2026 ·47m

REMIX: Therapy and hoarding disorder - what are the options? With Dr Jan Eppingstall

Dec 26, 2025 ·78m

REMIX: ADHD and hoarding disorder with Professor Sharon Morein

Dec 21, 2025 ·46m

#207 13 actionable pieces of mental health advice from six former podcast guests

Dec 12, 2025 ·53m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. Flottengeflüster ALD Automotive Österreich | LeasePlan Beim Flottengeflüster powered by ALD Automotive | LeasePlan präsentieren Jörg Janik und Peter Gutenbrunner alle zwei Wochen spannende Informationen rund um das Thema nachhaltige Mobilität. Beide beschäftigen sich schon lange mit der Thematik und bringen umfangreiches Fachwissen mit. Sollten sie aber doch einmal nicht weiter wissen, werden unsere Expert*innen hinzugezogen, die ihnen gerne mit Rat und Tat zur Seite stehen.

Frequently Asked Questions

How long is this episode of Results by Design: UX Insights for Business Leaders?

This episode is 41 minutes long.

When was this Results by Design: UX Insights for Business Leaders episode published?

This episode was published on September 13, 2024.

What is this episode about?

Can I download this Results by Design: UX Insights for Business Leaders episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!