How Business and Design Leaders Can Work Together to Unlock Customer Value

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers. Troy is the Director of UX How, a resource for UX Design “How To” insights, and Method Toolkit LLC. He has experience at Bank of America, ESPN, Disney, and Alaska Airlines. Troy was previously a design leader on Rolling Stone, Microsoft, Nickelodeon, and Marvel projects.🔍 What You’ll Learn:How integral business and UX are to one anotherWhy business decision-makers should prioritize UXHow to leverage envisioning to help influence business decisionsTips on how design professionals can better understand the businesses they work for--Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.Learn more about and visit our website: https://uptopcorp.com/Tags: UX design, UX strategy, user experience, business strategy--------------------------Episode Particulars--------------------------Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ Troy Parke | Director of UX How: https://www.uxhow.com/, https://www.linkedin.com/in/troyparke/ --------------------------Connect with UpTop--------------------------LinkedIn: https://www.linkedin.com/company/uptopcorp/Website: https://uptopcorp.com/Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp-------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple PodcastsDeezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa