How business managers should think about loyalty, with Emily Ong

Today, we're diving into how business managers should understand and approach customer loyalty. The goal of this episode is to provide insights into loyalty elements that engage consumers and drive results. Our guest for today is Emily Ong, a business and product loyalty leader with over two decades of experience in customer-facing businesses. In this episode we cover: Customer loyalty from a business manager perspective Is a loyalty programme about giving rewards? Loyalty mechanics to start with Where to start with customer data Connect with us: Emily Ong: https://www.linkedin.com/in/emilyongsg/ Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcastContact: [email protected]