How Businesses Can Do Good and Still Make Money

A roll of toilet paper might not sound revolutionary, but Who Gives A Crap turned it into a business that gives half its profits to improve sanitation around the world. Today we talk about how putting purpose behind your business can drive growth, why profit still needs to come first, and how the two can work together to create something meaningful.On this episode, we discuss:(00:00) Why Marty Brought Toilet Paper To The Studio(00:13) How “Who Gives A Crap” Turns Toilet Paper Into Purpose(01:49) How The Company Links Profit To Giving Back(03:05) Can Purpose And Profit Coexist In Any Business?(04:33) Simon Griffiths And The B Corp Model Explained(06:11) Profit As The Driver Of Impact – $70M Revenue And $5.8M Donated(09:43) “Who Gives A Crap” Raises $41.5M To Grow Its Mission(11:38) 1% For The Planet And Other Impact Business Models(15:07) Marty’s Lesson On Revenue Before Charity(24:03) Building Purpose And Giving Into Everyday BusinessCheck out the free resources from Inovayt here.Send us an email: [email protected] Numbers Game is brought to you by Future Advisory & Inovayt.Hosts:Nick ReillyJason RobinsonMartin VidakovicThis podcast is produced by VIDPOD. Check out our new website thenumbersgamepodcast.com.au. Browse the full show catalogue, jump straight to specific moments on the topics you love, or leave us a voice note. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.