How Businesses Can Thrive in a Deeply Politicized World

Joe Zammit-Lucia a founder of RADIX – a not-for-profit public policy think tank based in London, and the RADIX Centre for Business, Politics & Society based in Amsterdam joins Enterprise Radio. He is the author of The New Political Capitalism: How Businesses Can Thrive in a Deeply Politicized World.This episode of Enterprise Radio is on association with the Author Channel.Listen to host Eric Dye & guest Joe Zammit-Lucia discuss the following:* Your book, The New Political Capitalism, looks at how businesses can thrive in our deeply politicized world. Can you explain a bit more about it?* There's been a flurry of controversial political and cultural events in the last year – how do you suggest a business or a leader stay ahead of the curve in order to have a prepared response when the next issue arises?* Politics can have an impact on businesses both big and small. What particular advice can you give to smaller and mid-sized businesses?* What about brands? As you write brands are built on a belief system. How do you manage a brand in today's hyper-political environment?* Your book isn't just about navigating the intricacies of political capitalism but also using it to thrive and succeed. What are a few tips or takeaways you can share to do just that?Joe Zammit-Lucia has had extensive experience both in the business and the political worlds. He is a founder of RADIX – a not-for-profit public policy think tank based in London, and the RADIX Centre for Business, Politics & Society based in Amsterdam. Trained as a physician at the University of London, his later experience spanned R&D, marketing, global brand management, strategic planning, industry economics and public policy. He then founded his own management consulting firm that, within 10 years, grew to 150 staff with offices in Cambridge (UK), New York and Tokyo.He also acted as a Special Advisor to the Director General at the International Union for Conservation of Nature (IUCN) and was a member of the Dean's Advisory Board at the College of Arts, Sciences and Education, Florida International University. He is currently on the Advisory Board of the Singapore Forum for long-term investors and business leaders.Websites:https://radixuk.orghttps://radixthinktank.orghttps://newpoliticalcapitalism.comSocial Media Links:Linkedin: https://linkedin.com/in/joe-zammit-luciaTwitter: https://twitter.com/joezlPeople also listened to this: The Secrets Behind Hurting Black Men with Dr. Martin D. Valle